Over the last decade social media platforms have played a key role in finding employment. According to a recent study, 92 percent of businesses use social media in the hiring process, and 45 percent of Fortune 500 companies include links to their social media accounts in their career portals.

Therefore, it is critical that job seekers have their personal accounts up to date, with professional head shots, relevant keywords, and links to recent work samples. Since the invention of social media hiring managers often times screen candidate’s social media platforms before inviting them to an interview. Thus, making sure your profiles are free of any inappropriate text or photos is imperative. Here are eight tips any job seeker can utilize to take full advantage of social media.

  1. As a media professional, your social media accounts should be held to at a higher standard.
  2. Remove any content that bad-mouths previous companies. Make sure all communication is error-free.
  3. Delete comments on race, gender or religion that could be considered discriminatory.
  4. Only share content that highlights your accomplishments and qualifications in a positive way.
  5. Make sure your job titles and work experience are consistent on all social platforms.
  6. Be engaged and post relevant messages about your industry on Twitter and LinkedIn.
  7. Follow your favorite employers on various social media platforms so you can network and make potential connections for future employment.
  8. Build social goodwill by answering questions and sharing knowledge on Facebook and Twitter. Employers will be impressed with your outreach.

Maren Hogan, CEO of Red Branch Media, said social media is a golden opportunity to give employers a snapshot of who you really are. “A blend of social and professional profiles that both exemplify and promote your work… is the best way to get a hiring manager to sit up and pay attention,” she said.

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